Today is National Donuts Day!  Vitamin Donuts Poster, ca. 1942

Around 1940, the result of 2 small studies set off a panic. A handful of subjects deprived of Vitamin B1 (thiamine) became sluggish and apathetic. One experiment concluded that thiamine deficiency was causing Americans to lack energy and motivation—conditions a country mobilizing for war could not afford. Consequently, the government endorsed products enriched with thiamine. After many letters, it was determined that these doughnuts could be called “enriched flour doughnuts” but not “enriched doughnuts” or “vitamin doughnuts.”

Today is National Donuts Day!  

Vitamin Donuts Poster, ca. 1942

Around 1940, the result of 2 small studies set off a panic. A handful of subjects deprived of Vitamin B1 (thiamine) became sluggish and apathetic. One experiment concluded that thiamine deficiency was causing Americans to lack energy and motivation—conditions a country mobilizing for war could not afford. Consequently, the government endorsed products enriched with thiamine. After many letters, it was determined that these doughnuts could be called “enriched flour doughnuts” but not “enriched doughnuts” or “vitamin doughnuts.”

  1. billyblast reblogged this from usnatarchivesexhibits
  2. theresonlyonepennydepp reblogged this from usnatarchivesexhibits and added:
    I would eat these every day!!!
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  4. virtualclutter reblogged this from usnatarchivesexhibits and added:
    LOL
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  11. coecoeb reblogged this from grooveland and added:
    larsen, too
  12. drawing-bored reblogged this from grooveland and added:
    see? they are health food!
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  27. pil-lip reblogged this from motherjones and added:
    Vitamin Donuts
  28. interrobangbangbang reblogged this from todaysdocument and added:
    I need my vitamins…
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